Monday 28 March 2016

4 Mistakes to Avoid When Developing a Mobile App

In the last couple of years, the use of mobile applications have exceeded to a great extent. You can measure the ever-growing increase in the demand for apps by looking at the following statistics: 

  • The number of app downloads across the world is predicted to reach 270 billion by 2017.
  • 52 percent of digital media time in US alone is spent on apps.
  • Smartphone users spent around 89 percent of their time in using mobile apps.
  • 500 leading merchants generate 42 percent of their sale from mobile apps.

So, these stats clearly explain how crucial it has become to develop mobile apps to extend your business reach to a wider user base. Despite continuous app development, it seems many app developers from almost every iPhone or Android app development company tend to make mistakes while developing them. 



Here are a few mistakes you should avoid when building an app:

1. Not Having a Clear Understanding of Your Business
 
The best way to develop a winning app requires you to have complete understanding of your business. Despite coming up with a brilliant app idea, you can't guarantee its success until you design it in sync with your business needs. The reason as to why you should know what you deal with is that it will make you create a product that can solve existing problems in your system. 

2. Pre-assuming That The App's Popularity Will Grow
 
One biggest mistake users (ideally novices) make is believing that their app model will go viral if it looks and functions in a superior manner. Remember, there are dozens of great mobile applications in the market. So, you just can't sit and wait for your target audience to notice your product. Rather, you must have a marketing plan ready to increase your app's visibility. 

3. Lack of a Great App Monetization Plan
 
Many iPhone/Android app development company believe that as the userbase of their app grows, they are likely to earn good revenue from it. But, unfortunately that's a wrong notion. Many developers, in fact, think that they can earn huge profit by app advertisements or just because of their reputation. But, with many big players out there it is imperative to have an app monetization plan prepared. 

4. Leaving Your Competitors
 
Out of the Picture!
 
Never underestimate your competitors, or leave them out of the game. In short, you must keep track of all the updates made by businesses competing against you. Though, some of your counterparts might not achieve the kind of success you have tasted via your app, but they might counter-attack with a better app strategy that give them an instant push in the market. 

Conclusion
 
The app marketplace is becoming highly competitive with each passing day. And so, as an app developer it becomes essential to consider factors that could help in developing a successful solution. Put it simply, you must pay heed to factors that helps increase your chances of achieving success in your app development venture.

Tuesday 15 March 2016

3 Important Ideas to Developing a Winning Mobile App

Do you want to build an app? Well, then you wouldn't possibly find much difficulty in getting the job done. After all, there are plenty of tools and resources online to guide you in the right direction with your mobile application development project. But, what can be challenging is getting your app the expected recognition in the market. 

An unfortunate reality is that not all the mobile apps become an instant hit with users. However, putting some basic principles in use can help you get the best possible return from your app model. So, before you hire a Mobile App Development Company make sure to follow the below mentioned key ideas to ensure achieving success in your app development endeavor:





1. Move From Imitation to Innovation
 
There's no denying to the fact that mobile apps prove a lucrative deal for businesses, expanding their reach to users across the world. That is why most (if not all) of the businesses are putting their best foot forward in getting their share of fame by building an app. Unfortunately, some businesses do not follow the same approach and instead resort to imitating what others are doing. 

In short, several people rather than innovating their own app idea, prefer copying already existing concept of a mobile application. Needless to say, people who imitate others don't have a purpose behind creating something, and might not even bother whether their rendered solution will meet users needs or not. 

Moreover, imitating anything blindly could turn out an expensive deal. Besides, users are attracted more to fresh ideas than an existing one. So, a wise decision will be to have a clear picture in your mind about the app that your users want. This does not mean you cannot consider imitating an app. But, you can try and add more innovative features to it.

2. Focus on Simplicity
 
Don't unnecessarily get your app stuff with features that are not required in it, as they won't likely help you achieve success in your venture. Furthermore, users who are using your app for the first time will abandon the application, if they find it difficult to understand the scope and purpose of the app. But with various app development tools and approaches on the Internet, it's easy to become overwhelmed with such ample number of choices. As a result, we end up making the app hard-to-understand or packed with irrelevant features, which renders a poor user experience. 

Remember, user experience (UX) is crucial for the success of an app. Also, research proves that an easy to use app is likely to attract more users, as users will be able to understand it without any difficulty. Also, too many ignored features only adds up to the development cost. As a startup, you must focus on releasing an app with minimal features, so as to portray it as a viable product. However, once users start recognizing it, you can consider adding extra features to it.

Also keep in mind, to ask for users feedback before you opt for any additional feature. In fact, you should question yourself whether the feature you would like to be added is going to add any value to the users.

3. Don't Forget to Have your App Marketing Plan Ready 
 
Of course, you cannot just sit and wait for your targeted audience to notice what you have to offer. Especially, in today's competitive and wobbly marketplace it is imperative that you must keep your users aware of what all you would be offering. This also helps in arousing curiosity among users regarding what they'll get from your end-product. So, it is important that you have an app marketing plan ready before you plan on launching your product in the market.
When creating a market plan for your app, make sure that it focuses on presenting the unique features of the app and how it will benefit the targeted audience. An app marketing plan is also an excellent strategy to promote your venture to new customers. Your marketing plan can be a sponsored messages that appear on social media platforms, or a PR marketing strategy and so on.

Conclusion
 
There is no dearth of solutions and strategies that helps guide in developing a winning app, but the key ideas covered in this article can play a crucial role in increasing your chances of success.

Monday 7 March 2016

Factors to Guarantee Success of Android App in The Future

You might have heard as to how the advent of Smartphones, especially Android, has revolutionized the way we conduct business. Besides, you might yourself might have experienced drastic changes in how you perform daily tasks since the inception of Smartphones. But, developing innovative apps has become a hot topic of debate among most of the developers. After all, the majority of digital media time of users is spent on mobile apps. Thus, building one can help you in expanding your presence to a larger audience base. 

However, remember that there are around million of Android applications available in the app marketplace. So, to ensure the success of your product, it is imperative that it can take advantage of advanced features like the cloud technology, location-based services, etc. Also, your app must help boost productivity and optimize efficiency. 

Furthermore, it is vital that your mobile application must make it convenient for businesses to communicate with their customers their latest offerings. In addition, the app must contain touch-gestures that enable customers to make purchases only making a few taps and swipes. 

In a nutshell, you must keep up-to-date with technological changes and Android app development trends that will help you attain long-term success in your endeavor. Even if, you are considering on hiring Android app development company for your project, you must keep into consideration the following factors for creating a successful app solution that will work well in the present and the future: 



1. Opt for Advertising 

Advertising products online have always proved beneficial for businesses in achieving success. After all, posting ads online helps in reaching out to all the potential customers. Thankfully, Android apps make the process of advertising a lot more easy. Most importantly, they help provide customers with personalized messages and notifications to convince clients into purchasing products and services. This eventually increases the chances of improving your sales. 

2. Implement Location-based Services 

One excellent way to provide exceptional app experience to users is by implementing location-based services into the app. Doing so, help makes it easy for businesses to locate people having similar interests all at once. Also, making use of such service gives you ability to communicate with your targeted users in an efficient manner by providing personalized services. Moreover, you don't need to irritate users into providing their location details. This help in improving your customer satisfaction and keep the customers happy. 

3. Add Cloud-based Services
 
Today, almost every business organization is utilizing cloud technology to share resources. The cloud-based services have proved really beneficial for companies organization with professionals who invariably need to interact with other workers. And thus, creating cloud-based applications will serve as the most efficient way that provides employees with a solution that helps in improving their efficiency in communicating with customers and other workers.

4. Miscellaneous

Lastly, Android is also considered an excellent option for developing entertainment and gaming apps. So, developing an app for Android could help you attract game lovers and people interested in utilizing entertainment apps like music apps, photo sharing, etc. Thus, organizations focusing on driving enough traffic must consider creating a gaming application or some kind of entertainment app.

Wrapping Up!

Android is one of the most dominating platforms ruling the app marketplace. Thus, developing an Android app can help you in increasing your customer base. But with millions of such apps on the web, you need to build a solution that could give you instant recognition than all other available app solutions. One best way to accomplish such a need is to create an app keeping in mind the trends that will increase the usefulness and relevancy of the Android application in the distant future.