How Can Growth Hacking contribute To Naturing Business

The Startup companies are turning revolution in the world. So it has become very critical to understand about Growth Hacking. What is it? Wikipedia says Growth hacking is a process of rapid experimentation across the variety of marketing channels and product changes. It helps to identify the most efficient factors that contribute to business growth. A Blogger says a growth hacker is not the replacement for a marketer or better than it. Both are different from one another. But how startup organizations are affecting it? Let's dive into the detail.

There have been discussions regarding polarizing and revolutionary. Is it marketing in the cover? Or is it a buzz phase to improve the salaries. Or may be considered as the future of the internet products. The fact is that it has been in buzz and has given a new job opportunity who are enticed by the possibility to become a growth hacker. It is not necessary to own a big team for Growth Hacking. A start-up organization can have a team of three people, i.e. a front-end developer, a back-end developer (can be either a professional iOS App Developer or Android app Developer) and growth hackers itself. But before we dive into the tactics, it is important to understand the process of the growth hacker.

Process of the Growth Hacker

 

1. Defining actionable Goals

 

The ultimate goal is actionable growth. But you can only achieve it by breaking it into smaller and attainable task. The goal should neither be too broad or extremely small. You should only plan such goals which rest in the hierarchy. And once it is reached where things can be marked off, then the goal is considered narrow. 

2. Implement Analytics to track goal

 

The next process is to track goal, whether it is achieved or not. Without analytics goals are just vacant. You may find this answer by analyzing these question. Have you done tracking of content creation metrics? Do you track metrics? Have you tracked the referral URL which has taken to content creation? And much more. Such type of analytics will fetch you complete data which may change your goals. 

3. Support you existing strength 

 

Every startup enterprises have assets or strengths which can be further used as leverage. It may require little energy and can produce big results. 

4. Execute the experiment

 

After the third step, it is essential to execute the experiment. Here in this step, you will educate your members through customers blast. This can be done via emailing. 

5. Optimize the experiment and repeat the process

 

In the last step, you should analyze the experiment and may go for another one. Again the same procedure is repeated and can be moved with the steps as mentioned earlier. 

Future trends of the Growth Hacker

 

Growth Hacking is an interesting trend for the businesses which defines the future of internet based companies. There is a barrier between the product team and those responsible for acquiring users for products. And the responsible for this have to learn about API's and the people who are responsible for programming should think about customer experience within the product. 

Growth Hackling is relegated to startups but sooner it will be part of 500 fortune companies. It is major because startups lack resources and the relationships, they're forced to growth hack. However, it is nothing hard rule that it can not be for larger organizations. 

Mistakes In Your Mobile Marketing That Has Broken Your Mobile App

Mobile marketing has emerged out to be quite an incredible tool for the developers that has empowered business owners to reach their users residing at any demographic location without requiring much strenuous efforts. 

 

On the top of it, as per Ninja Link Building, 8 out of 10 users have mobile device, and another major trend is that these people are so much attracted to these devices that they normally use it even while they are waking normally. This brings to us the fact that those who do not have a strong mobile marketing campaign need to plan it carefully, as one cannot afford to sidestep the increasing popularity of the mobile devices. 

In order to attain success for your mobile marketing campaigns, you need to know about the mistakes be it Android or even renowned iOS app developer commit while marketing mobile apps

1. Failing to promote your marketing campaign.

 

We are well aware of the fact that we have ample lot of mobile app that striving hard to capture the attention of the mobile users, and to do this you need to relentlessly search for tips to capture audiences attention and also make sure that you keep them. The number of promotions you will make for your campaigns, is directly proportional to the opportunities your consumers will have to get emails, as well as follows the social media and must make sure that you also get into SMS marketing. 

Do not just make a mobile marketing campaign, but make sure to apply it effectively which comprises of clear calls to action across which is through your promotional platforms, signs in your mobile stores and make use of captivating fonts. 

2. Not following the responsive design standard

 

Responsive design has embarked on a new web design technique that makes sure for the developer to automatically adjusts the layout of the content irrespective of the size as well as the orientation of the screen on which the user is using to access the content. Failing to do so is one of the biggest mistake these developers make while developing their mobile app. 

3. Keeping a low engagement factor for the users

 

Mobile marketing is more than just telling your consumers about your brand. It is also helps to carry on a two-way communication. This helps to engage the consumers in two-way communication assures the engagement quotient of the app. This further increases the chances of conversion and helps to get business. 

4. Avoiding automation software for marketing 

 

There are ample lot of automation software present out there in the market, which has made mobile marketing campaigns very resource-intensive. Those who think that using these softwares is futile, must tally their expenses and then they will get to know that it curtails all the expenses. 

5. Leaving mobile marketing campaigns without tracking results

 

Now that you are spending precious time as well as money for plaining a strategy for marketing your mobile app, then you need to make sure that you get a proper return from your investment that you have put in is quite important. In order to know that whether your app is successful or not make sure that your campaign needs to track as well as analyze all the interactions it has with the consumers. This information from the analysis in order to make changes in the future marketing campaigns that can help you get high yielding results. 

Conclusion: 

 

Though development is one of the prime requisite for mobile app development but another quite an important issue is to get the marketing strategy right as this is the medium that helps you disseminate your business to your users. Therefore, you cannot afford to take risk when it comes to the marketing strategy.

All You Need To Know About Present And Future Of Wearables

Technology has grown out very luxuriantly and this all because of the strenuous efforts put in by the developers to render technology that goes far beyond the desired. We certainly are living in a world of fantasy where we are dreaming to cook meal for your or can check your body metabolism with a voice command. 

Wearables are accepted widely and thus only Apple or Google, are not the only firms that have a monopoly in wearable technology. Which means that leading iPhone  app development company or Android have to stretch their development abilities if they wish to develop apps for these devices. Talking about 16^th Wearable Technologies Conference in 2015 USA there were around 500 attendees. This conference was about completely delving deeper in the wearable ecosystem. 

From chip vendors to solution providers this conference was filled with people of all the genres. One of the most important reason for this is that wearable are certainly and unarguably a fancy things in technology. Moreover, it is not merely catching the fancy of the users, but the developers are also enthused with the excitement and anticipation as well as overwhelmed about the things yet to come. 

Moreover this is an actual advancement that developers are not just making up this is quite a real thing and is about to capture the market in its grasp. Wearable technology has reached Garnter's Hype Cycle and this cycle outlines the journey of trends which is defines how a trend moves from a level of maturity and how it gets adopted by the users. 

Wearables have a bright future ahead

 

Moreover, looking at the opportunities available in the development field several companies such as Fossil Group have announced hundred of wearables in this year. With such facts we can say that wearables have a very bright future ahead and looking at the wholesome future several companies are launching lots of products. 

It has been estimated that wearables will generate a revenue of53.2 billion U.S. dollars in the forthcoming years. 

Healthcare and fitness has seen one of the biggest shift in this sector. Wearable devices now have grade sensors, monitoring and patient care, devices that are doing good in data that is related to heath sector. 

 

Games

 

With the evolution in th king of devices we use now we now have several wearables that help the users to play outdoor games as well. Garmin is a leading company that has created an incredible Approach which is a range of wearables used for playing golf, and this is specially developed to deliver information to the person who is playing the sport. 

Then again we have TruSwing, a device that uses sensor metrics to reflect how your mechanics affects ball flight as well as shot results. 

Garmin Golf Wearables

Stay fit

Garmin wearables.

 

The fitness tracker is without a doubt one of the most liked wearable devices, and this might be the plausible reason why we can find a variety of them. Choosing the right fitness brand as per your needs in further dependent on you. 

Wearables for fitness

 

The best part about this fitness freak to fashion lovers, you get fitness band in all range and variety. We now have fitness bands that have evolved a lot and comes with incredible sensors and technology. It also allows the users to monitor the heat rate via FitBits Charge HR or even notifications are also given using the smartwatches. 

These fitness tracker come in varied range which one can choose as per their desired need. One can get notifications at Garmin Vivosmart HR, fitness freaks can go for Jawbone UP2 which a multi-purpose fitness tracker , for sporty people we have Garmin Vivoactive for multi-sports, in order to track heart rate we have Fitbit Charge HR , to track your running Microsoft Band 2 , to track your swimming we have Moov Now , and for fashionistas we have Misfit Swarovski Shine. 

Apart from the official purpose Wearables have grown out to be one of the more personal technology as it helps in automating and optimizing all the your daily chores that people perform, which is completely different level of digitization which is designed to meet the official requirements.

 

Developers are working efficiently and are coming out with the flying colors with concepts such as Internet of Things which has become an incredible source of development. 

The list of wearables is not it as apart from this we have a long list of quite intriguing wearable gadgets if enthused with incredible technical ideas turn out even the dull ideas into quite engaging user experiences. 

One of them is Google Glass or call it a digital eye wear which has the capacity of turn you loitering into an knowledge imparting session. This advancement is a great leap for the tourism industry. 

Smooth tracking: It is not only fitness which one can track from these wearables but we also have tracker for pets as which one can implant on their pets and keep a track of where they are moving. 

Connectivity and Apps: this is a great news for all the party freaks as now you do not need to carry your cell phones or wallet for the party. This gadget allows you to store all the payment details on your cell phone and to make payments all you need to do is to swipe the phone and everything else is taken care of. Mobile apps are no longer restricted to knowing balance or the charge sheet but they can now easily make payments. 

This is not it as there are special suits that are tailor made for athletes and they track every move while playing the game and this helps the players to improve their gaming experience. 

We now have real time data applications that are considerably improving coaching as well as training process. This is not a mere method of recreating and even playing games, but has got considerable improvements. 

Challenges to cover

 

When it comes to some casual use or recreation, one can easily surpass any bugs or disruptions, however this cannot be ignored when it comes to health or fitness Mobile App Development, one can not easily tolerate any bugs. Therefore, these developers has a great deal of responsibility attached to them. 

FitBit is has launched Blaze its smart fitness watch, is a new watch that can work even without working in tandem with a smartphone. However, it allows you to sync FitBit app that helps to keep a track fitness track. 

Adidas, who happens to be a big name in the sports sector, is delving deeper into wearable by launching sports bra that has the ability to measure heart rate of the user. This means that brands are well aware of the needs of the users. 

Who will lead and what's next? 

 

Sensoria Inc. has emerged out to be a big name when it comes to wearables in fitness and the company also puts forth the plans to make the Smart Running System more advanced, and it was unveiled in Consumer Electronic Show. It is also credited as the first and only garment that has multiple integrated wearable systems.

How is User Behavior Shaping Mobile App Development

Just like smartphone changed the way users communicated and accessed the web, a gradual shift in users' behavior can be observed following the rise in demand for mobile apps. Years have passed since the mobile giants Apples, and Google launched their app store, but the app usage has skyrocketed in the last four years. Right from gaming to business to utility, millions of apps have swarmed the app market. 

A Look at Mobile Usage Statistics 

 

Let's view at some useful insights related to mobile app usage:

• The use of mobile apps is expected to increase up to 268.69 billion in 2017.
• Digital media time spent on mobile apps has reached 89 percent.
• Smartphone apps are the key drivers behind the growth of digital media.
• The time devoted to mobile apps is more than the time invested in mobile web.

So, now that you have come to know about the drastic increase in app usage, most of you still might be wondering about the reason that encourages a user in downloading an app from among billion of applications. 

Three Elements That Causes Changes in App Users' Behavior

 

Based on a survey conducted by Fogg Behaviour Model, three elements are responsible for the change is users' behavior:

• Motivation
• Ability
• Trigger

But if any one of these elements is missing, you won't likely see any change in the behavior. 

Well, one great way to expand your app's presence among target audience is via the social circle. Spreading news about your product on popular social media networks like Google+, Twitter, Facebook, etc. often acts as the biggest motivator for people, encouraging them to download the app. 

Especially, social influence is expected to have an enormous impact on youngsters mind. But, you cannot ignore reaching out your product to the older generation as well. So, you need to pay attention to customizing your application to meet the demands of different age groups. Moreover, a useful app triggers mobile users to share their app experience with other individuals. 

But remember, app development isn't an easy feast. Rather it can be challenging because of the increasing competition in the market. And thus, to build a successful app, it is better to hire Android app developer or a professional who can meet your project needs with efficiency. 

What Future Holds For Mobile Apps?

 

People are moving towards using smartphones and tablets and are adopting the wearable technology. With the increase in demand for wearables, the need for apps compatible with smart devices is most likely going to rise as well. But, most importantly, the future of apps will lie in the behavioral changes in users. So, you should study the emotions that a user experience while using an application, as it can guide you in developing successful end-product that is well liked by your target audience.