Friday, 9 January 2015
4 Requisites for Failsafe Mobile Optimization of Your Website
It's great if you have decided to take your business online and are now preparing to establish a presence on the mobile circle. However, there is every chance that you are contemplating on where to begin with. Mobile optimization can be a tricky endeavor since there are several things to be taken into account. You can't roam around restlessly since even the slightest oversight may result in a dent to the overall efficiency.
If you have signed up for iPhone apps development services with a reliable service provider, you can expect them to take care of certain aspects but you also need to keep them in account on your end.
Know Your Target Audience
Unless and until you don't know who your target audience is and what it wants, there is no point in randomizing. There are different user behaviors when your site is being accessed on the desktops and when it is being accessed on mobile devices. The user's focus varies. It is observed that eCommerce websites get greater amount of traffic from mobile devices as opposed to the other websites. So, this tells us that the CTA buttons should be properly placed on the website so that when the site is being accessed on smaller screens of mobile phones, the users do not have to strain their eyes at all. The buttons should be easily accessible and clickable. Only once you give an easy way for your users to click will your conversion rates rise.
Decide Whether You want Responsive Design or a Separate Mobile Version
When it comes to promoting a business via mobile apps, speed is something that shouldn't be compromised. You can hire iphone developer from India or any other country to accomplish your project with utmost ease and precision. While the focus has been on responsive designs of-late, there are actually benefits of going for separate mobile versions over the responsive website. When a user is loading a responsive website on his or her mobile phone, there are several scripts that are triggered into action but are not needed on mobile devices. And this leads to a slight delay in loading of the website.
But, you can't discount the fact that responsive websites have a host of other advantages over made-for-mobile websites. And this begins with the whole development process which developers have to undertake twice in the case of creating separate mobile versions.
How You Place the Content
How you place and deploy content on your site goes a long way in determining how user friendly your website is. For example, if you have an eCommerce website, it would be a good idea for you to create a downloadable PDF representation of your catalogue of products so that they can be downloaded on the user's phone wherefrom they can access them directly in future. Also, on your contact pages, embed links in a way that directs them directly to their phone's notepad. This again has a positive impact on the user friendliness.
Do Measure the Results Continuously
You won't get everything in order right in the first go. And realizing that, you will have to keep a constant check on the user behavior on your site. Keep an eye on how many downloads are taking place of which files, which pages are being most visited, what is the bounce rate of the particular pages and the overall website as a whole. Once you have the results with you, it becomes easier for you to assess what's working and what's not and chart out the next plan of action accordingly.
The dependence on mobile devices is only going to increase with time. Since the brands have been achieving huge numbers through platforms like Android, iOS, Windows and so on, it is imperative that you have a solid mobile strategy in place.
So, do not let any discrepencies creep into your mobile optimization plan. Deliver focus on every single aspect so that there the results achieved are always in sync with the results desired.